Crossing the Chasm requires a strong, pragmatic leadership position with targeted branding that leads to accelerated growth through word of mouth.
Good to Great requires a culture of discipline through process and automation fused with great leadership.
Your operations (or lack thereof) is directly impacting your Customer Journey and Experience. Companies that improve their retention by 5% are 35% more profitable.
THROUGH REALISTIC ENGINEERING
YOUR FUTURE IS OUR NOW
Step 1: Audit
Understanding your business comes first. Answers to business growth are not boxed into simple cookie cutter solutions. Growth requires a firm understanding of your business, your goals, your resources.
Step 2: Operations
Marketing is irrelevant without sales. Sales is irrelevant without product (or services). Marketing does not function in a vacuum! Aligning business strategy with marketing is often overlooked and undervalued; and that’s why most businesses don’t get the best results from their effort. Alignment prepares for scalability.
Step 3: Campaign
Marketing tactics without business alignment is a recipe for failure.
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” – Sun Tzu
Campaigns are matched to budget, resources, business operations and probable impact goals.
Step 4: Execution
“Ideas are easy. It’s the execution of ideas that really separates the sheep from the goat.” – Sue Grafton.
Carrying out a great plan with matched ingenuity is a wonder, exciting ride.
There are no perfect plans, no crystal balls, no magic wands. We execute by staying the course, preparing first, and making adjustments from actionable intelligence.