In the past, growing a home inspection business meant getting referrals from more real estate agents. To an increasing degree, though, inspectors are now reaching out directly to homeowners. This results in sharper competition, and it takes more effort to succeed. It’s important to understand what’s at stake and what will get you the edge […]
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Have you ever seen a dog chasing a car, and wondered what the animal was going to do with the vehicle if it finally caught it? That’s kind of what we picture sometimes with companies’ lead generation efforts. So many organizations focus so much on getting the top of their sales funnel set up right […]
It has already been a solid decade since any of us saw or felt the worst effects of the last major economic recession. In historical terms, Another one may be just around the corner. No one knows exactly when or how it will start, though. That’s why it’s important to recession-proof your business now, while […]
Small business owners often find themselves swamped by information about growing their company. There’s no shortage of techniques they can use. The terms that describe those techniques can get confusing, though. That’s especially true when the acronyms start to look like alphabet soup. Let’s decode what you’ve come across while investigating advertising strategies. What is […]
New or small companies that struggle to keep up with their own marketing needs can find relief in external support. Hiring an External Chief Marketing Officer takes a lot of the pressure off of the company’s other officers and staff. How does an external CMO accomplish that, though? There’s at least one way that the […]
Although social media has been a part of our communications landscape for about two and a half decades now, it can still be difficult for business owners to use it to full effect in their marketing. This is partly because social media platforms are constantly changing in ways both subtle and visible. The companies that […]
Whether you’re new to the world of digital marketing, or you’ve been in it for a few years, you will no doubt have seen many references to SEO. This is a concept of significant importance in digital marketing, but what does it mean? What is it? Today we’re going to take a look and demystify […]
The internet created a different world. The jury’s still out as to whether it’s definitely a better world. Either way, it’s the one we live in now. Because of the internet, the ways we all work, shop, learn, and play have changed. The things that people pay attention to have changed. The way we talk […]
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