In the past, growing a home inspection business meant getting referrals from more real estate agents. To an increasing degree, though, inspectors are now reaching out directly to homeowners. This results in sharper competition, and it takes more effort to succeed. It’s important to understand what’s at stake and what will get you the edge you need.
You Need a Website. Period.
Going into the 2020’s, if you don’t have a website, you might as well not even have a business. The old days of putting out a listing or an ad in the Yellow Pages are history. Websites are how customers find businesses now.
If nothing else, your website should show customers who you are, what you do, and where. It must also make it as easy as possible to contact you. You can provide a phone number or email link, or you could set up a contact form that helps you gather and respond to leads automatically.
Your website needs regular updates and a current design. You keep up to speed with the latest industry standards and practices. An old website will show customers the opposite, though, and they’ll wonder if you’re even still in business. The latest design trends and standards are more than mere fashion. They’re the best experience you can give your prospects.
Take the Time to Build Your SEO Ranking
Search Engine Optimization is a reflection of how effective your online presence is. If your website is designed correctly and provides useful content, it will be easy to find using search engines like Google and Bing.
With enough high quality content, it’ll show up closer and closer to the top over time. That makes it more likely that customers will choose it when searching for your type of home inspection services.
The key aspect of this is taking the time to generate a large enough body of useful content that hits the right keywords. That content should include blog posts as well as the main website. Other types of content, such as videos and images, also provide a huge boost.
A Note on Buying Digital Ads
It’s good to work on your SEO, but you won’t get instant results there. It takes time for your website to show up on the first page of search results.
In the meantime, there’s advertising. On Google search results pages, the top listings are usually paid ads. The system that search sites use to display ads is very competitive among ad purchasers. It’s easy to spend a lot of money for little results.
That means you should definitely get expert help to buy pay-per-click ads, at least at first.
Amplify Your Voice Via Social Media
You may not care much for Facebook, Instagram, and other social media platforms. A great many of your potential customers are regular users on those sites and applications, though.
Having a presence on popular social media networks ensures that you can stay in touch with your customers, both before and after they use your services. It makes it easier to network and get referrals, as well as repeat business.
The great thing about social media is that you don’t even have to do a whole lot of extra work. You can share the same content that you’re already creating for your website, such as your blog posts and videos. Beyond that, it’s a matter of commenting and responding on other relevant posts. There are advertising considerations here as well, of course. The main thing, though, is to be active and engaged with your client base.
Always Ask For Reviews
Across all the online platforms you use, make sure that you ask your customers to share how satisfied they are with your services. Future customers trust word-of-mouth advertising more than any other type. Customer reviews show them the results they can expect, based on the results people like them have already gotten.
There are many ways that you can ask for reviews. There are also tools that can make the process simpler, for both yourself and for the customers you’re asking.
How REV CMO Can Help
REV CMO helps home inspection businesses up their marketing game without breaking the bank. Forget having to hire a full-time Chief Marketing Officer and staff. REV CMO provides dedicated and comprehensive support. We get you to a stronger marketing position as fast as possible.
We’ll help you redesign your website into a lean, mean, modern lead generation machine. We’ll develop and enact a digital marketing strategy that takes your business to the next level.
Contact us today to launch the next phase of your home inspection career!